Quick Retail Audits

for Retail Performance Management

Quick Retail Audits: Why is it important?

Business Value

Flowfinity® Audits for Retail Performance Management creates business value by providing a unique end-to-end solution that is both efficient and effective. This approach has numerous business benefits that result from the solution being quick, insightful and responsive.

Quick


  • easy to deploy retail audit surveys and campaigns
    • means no costly IT projects to deploy a campaign
    • means no delays due to distribution of paper forms
  • rapid data collection for field auditors on their smartphone
    • means no delays in receiving data due to data re-entry cycles
    • means greater convenience for auditors visiting retail locations
  • immediate reports generated for managers
    • means no special IT projects to consolidate or compile data collected in field
    • means no costly reporting integration projects

Insightful

  • automatic reports generated on progress and productivity
    • means you know which audits have been done and how many have been done by each auditor
  • up-to-date scorecard showing key performance indicators and brand metrics
    • means shelf performance can be monitored for continual improvement
  • market trends or discrepancies revealed in real-time
    • means you see trending information while it is being collected
    • means underperformance issues can be detected early in the quarter

Responsive


  • make well informed decisions based on more accurate data points
    • means you are making decisions based on current, comprehensive data and not just a few ad-hoc sources
  • take action quickly to improve retail performance
    • means you don't have to wait until the end of the quarter to mobilize resources to turn around an underperforming channel
    • means you can optimize promotions on-the-fly
  • act at once to enhance competitive advantage
    • means you can respond to competitive threats quickly
    • means you can proactively displace competition through successive actions you can monitor outcomes on

 

 

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Value Example

"One of my customers reported a 75% cost reduction of operating their retail surveys using Flowfinity’s solution in comparison to their previous fully-outsourced, paper-based approach of collecting sales channel data" says Larry Wilson, VP Sales and Marketing, Flowfinity Wireless," … an annual saving of over $250,000 for my client!" "



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